The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Old Spice
Client
Title
Category
Award
Points
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Websites / Branded Games
Points: 25.0
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Creative Use of Music Supporting A Brand
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Non-Broadcast / Online
Points: 25.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Online Films & Video / Music Videos
Points: 25.0
Dikembe Mutombo
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Gaming / Online gaming
Points: 15.0
Champion NFL Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: User Generated Content / Single
Points: 15.0
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Branded Content / Games
Points: 15.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Innovation in Advertising / Single or Campaign
Points: 15.0
Old Spice Radio
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Radio / Campaign
Points: 15.0
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Muscle Music
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Interactive Advertising / Other Interactive Media - Single
Points: 10.0
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Radio / Single
Points: 10.0
Poker Face
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / 60 Second - Single
Points: 5.0
Film
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Irresistible
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Jet Ski
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Windows Down, Mood Up
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Radio / Single
Points: 5.0
Heart Tokens
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Radio / Single
Points: 5.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Websites / Branded Games
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Non-Broadcast / Online
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Muscle Music
Category:
Online Films & Video / Music Videos
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Gaming / Online gaming
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Champion NFL Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Muscle Music
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Dikembe Mutombo
Category:
Branded Content / Games
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Muscle Music
Category:
Innovation in Advertising / Single or Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Old Spice Radio
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Muscle Music
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Poker Face
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Film
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Irresistible
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Jet Ski
Category:
Consumer Television / :20 and Under - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Windows Down, Mood Up
Category:
Consumer Radio / Single
Award:
2013 Advertising Merit Award
Points:
5.0